Can This Cult German Denim Brand Resurrect the Look of ’80s Jeans? by Nancy Macdonell from Vogue
For its Fall collection, the Hamburg-based brand Closed—think a Teutonic A.P.C.or, as CEO Gordon Giers says, “A German denim brand with an insane love for details that wants to make the clothes that people live in every day”—decided that it was time for the people who wore Closed to know the people who made Closed, both as a company and as individuals. To chart the label’s evolution over the years, designers perused the archives from its heyday in the 1980s, plucking big hair–decade styles such as pedal pushers and jodhpurs from the dustbin of fashion history and recalibrating them for a new generation, all the while emphasizing details such as their signature X-pockets and fly labels.
To further the point that the family-owned brand is essentially a close-knit team of friends and relatives, the campaign was shot on employees and their mates (who are, it must be said, an amazingly attractive bunch). The combination ofreimagined styles and plethora of new and vintage imagery is simultaneously inspirational—remember when back lacings were cool?—and highly shoppable.